25 Best Selling Products At Ulta Beauty – 2023
Shalu Bhati
Updated At 18 May 23
Shopping for beauty products can get tough. But with changing times, there have come so many beauty brands that allow you to shop all kinds of beauty products from concealer to moisturizer all under one roof. And Ulta beauty is one such shopping destination for all your beauty needs. It is reliable and trustworthy. This is further proven by the fact that it has been one of the topmost googled beauty brands over the past few years.
From bareMinerals foundation to NYX Professional liquid lipstick, you can easily find all the popular beauty products at Ulta. So go ahead and fill your shopping cart with the Ulta best sellers for your skin, hair and makeup needs.
To ease out your shopping experience we have come up with a list for the 25 bestselling beauty products at Ulta. From moisturizer and shampoo to the best makeup at Ulta, we have covered them all.
Let’s begin!
25 Ulta Best Sellers
1. Tarte Double Duty Beauty Shape Tape Contour Concealer
Let’s start our Ulta best sellers list with the top product. This is Tarte’s iconic concealer which provides flawless coverage with a matte finish. It also doubles up as a contour and highlight product. With one being sold every 12 seconds, this is the best concealer at Ulta.
Pros
- Long-lasting
- Provides full coverage and good pigmentation
- Super matte finish
- No creasing
- Paraben and mineral oil free
- Cruelty-free
- Easy to apply
- Blends well
Cons
- Heavy
- Not suitable for dry skin
- Limited shades
2. BareMinerals Original Foundation Broad Spectrum SPF 15
This bareMinerals product is one of the Ulta best sellers foundation. Made from just five mineral ingredients, this foundation gives a luminous finish and feels light as air on the skin. With this, you will get a natural and healthy glow as well as sun protection of SPF 15. Additionally, this rarely causes any breakouts and provides you natural looking skin.
Pros
- Easy to apply
- Medium to full coverage
- Contains SPF
- Covers pores effectively
- Radiant and natural finish
- Fragrance-free
- Rarely causes any breakouts
Cons
- Expensive
- Does not last long
3. Benefit Cosmetics They’re Real! Lengthening Mascara
The best mascara at Ulta beauty? It has to be the Lengthening Mascara from Benefit Cosmetics. It not only lengthens but curls, volumizes, lifts and separates the lashes to give you a fuller and visible lift. This mascara can transform your look with just one swipe and give you lashes that you never thought you had. The jet black, long-wearing formula does not smudge and is easy to apply.
Pros
- Lengthens
- Adds volume
- Gives definition
- Easy to apply
- Natural finish
- Smudge-proof
Cons
- Difficult to remove
- Dries quickly
4. Urban Decay Cosmetics 24/7 Glide-On Eye Pencil
Here is the best eyeliner at Ulta beauty by Urban Decay. This liner will glide on smoothly to give you a long-lasting bold color on your eyes that won’t budge. Available in 27 vibrant shades, this eyeliner is waterproof and also infused with vitamin E.
Pros
- Smooth application
- Long-lasting
- Bold vibrant colors
- Good pigmentation
- Waterproof
- Cruelty-free
Cons
- Difficult to remove
5. NYX Professional Makeup Liquid Suede Cream Lipstick
This NYX Suede Cream Lipstick is just another one of the top Ulta best sellers. Add a vibrant pop of color to your lips with the best lipstick at Ulta. This liquid matte lipstick feels velvety soft, lasts long and gives a super matte finish. It will make you fall in love with its long-lasting waterproof formula.
Pros
- Creamy texture
- Waterproof
- Long-lasting
- Does not dry lips
- Highly pigmented
- Affordable
Cons
- Transferable
- Will not survive meals
6. Ulta Shiny Sheer Lip Gloss
The best lip gloss at Ulta Beauty happens to be Ulta’s Shiny Sheer Lip Gloss which gives a long-lasting, glossy and sheer finish with a lip plumping effect. Get smooth, shiny and kissable lips with this Ulta best seller. What else can you desire from a lip gloss?
Pros
- Highly pigmented
- Easy to apply
- Paraben-free
- Gluten-free
- Value for money
Cons
- Wears off easily
7. Urban Decay Cosmetics All Nighter Liquid Foundation
Ulta urban decay all Nighter liquid foundation offers you full coverage with a matte finish which looks very close to natural. The specialty of the All Nighter range is its ability to give all-night (or day) wear for a long-lasting flawless complexion that looks and stays amazing.
Pros
- Long-lasting
- Easy to apply
- Blends well
- Smooth coverage
- Matte finish
- Good packaging
- 100% cruelty-free
Cons
- Not suitable for sensitive skin
8. Lorac Front Of The Line PRO Liquid Eyeliner
This is yet another one of the Ulta best sellers. This is a high-performance liquid liner that won’t smudge or budge. It is easy to apply and gives a clean, precise finish. This is the best liquid eyeliner Ulta beauty provides.
Pros
- Glides smoothly
- Precise application
- Long-lasting
- Oil-free
- Matte black finish
9. Pureology Hydrate Shampoo
The Pureology Hydrate Shampoo is one of the most popular Ulta best sellers and is the best shampoo at Ulta beauty. It not only cleanses hair but also moisturizes it. This sulfate-free shampoo is perfect for color-treated hair as it makes hair soft and protects the color vibrancy.
Pros
- Gives a thorough yet gentle cleanse
- Improves overall hair health
- Smells great
- Lathers well
- Softens and moisturizes hair
- Protects color-treated hair
Cons
- Not suitable for oily hair
Do check out our guide to find Ulta hair bestsellers as we list 25+ most popular products which have been trending this year.
10. BareMinerals Matte Foundation Broad Spectrum SPF 15
This bareMinerals Matte Foundation is a clean, loose powder foundation that gives a sheer t full coverage that allows your skin to breathe. With its 100% vegan formula that won’t clog pores, this foundation can also be termed as the best setting powder at Ulta beauty.
Pros
- Lightweight
- Good coverage
- Long-lasting
- Blends well
- Smooth application
- Luminous finish
Cons
- Expensive
11. Tarte Amazonian Clay Full Coverage Foundation SPF 15
Here is the best full coverage foundation at Ulta beauty. The Tarte Amazonian Clay Full Coverage Foundation comes with SPF 15 and is an oil-free, vegan, liquid foundation. Its matte finish will breathe a new life into your skin.
Pros
- Blends well
- Long-lasting
- Provides full coverage
- Comfortable and breathable formula
- Suitable for normal and combination skin
- Dermatologically tested
Cons
- Expensive
- Does not suit dry skin
12. Ofra Cosmetics Nikkietutorials Glazed Donut Highlighter
Looking for a highlighter amongst the Ulta best sellers? Then let us present to you the best highlighter at Ulta, the Glazed Donut Highlighter from Ofra Cosmetics. Nikkie Tutorials collaborated with Ofra to give you the perfect shade for fair to light skin tones. Its rich pigmentation allows you to create a smooth highlight that melts seamlessly into the skin to give you a radiant lit-from-within glow.
Pros
- Good pigmentation
- Easy application
- Long-lasting
- Blends well
- Smooth texture
- Gives a radiant glow to skin
13. Philosophy Purity Made Simple One Step Facial Cleanser
This is yet another one of the Ulta best sellers. This facial cleanser is loved by everyone because of its ability to multi-task. It cleanses skin as well as hydrates it. This award-winning product is the Best face wash at Ulta and will leave you with soft and rejuvenated skin.
Pros
- Contains the blend of 12 essential oils
- Cleanses skin gently
- Hydrates and moisturizes
- Balances skin’s pH
Cons
- Not as effective with removing makeup
14. Clinique Dramatically Different Moisturizing Lotion+
Clinique’s Dramatically Different Moisturiser is the best moisturizer at Ulta with its dermatologically tested formula. It softens, smoothens and nourishes the skin. This moisturizer provides hydration to skin all day and also makes sure that the moisture stays in. This sulfate and paraben-free product is one of the most popular Ulta best sellers.
Pros
- Softens skin
- Absorbs quickly
- Non-greasy
- Hydrates for long hours
- Paraben-free
Cons
- Not suitable for oily skin types
15. Benefit Cosmetics The POREfessional Face Primer
Think of the best primer at Ulta beauty and there is only one name that crops to mind, which is the POREfessional Face Primer by Benefit Cosmetics. This is seriously the best primer ever! It minimizes the appearance of pores and fine lines to give a smooth finish.
Pros
- Lightweight
- Blends well
- Good coverage
- Oil-free
- Non-comedogenic
Cons
- Contains silicone
16. Real Techniques Powder Brush
You can find the best makeup brushes at Ulta rather easily. Consider this one for instance. Real Techniques Powder Brush helps you achieve a flawless finish. Its synthetic Taklon brushes evenly apply powders and mineral foundations. This brush is one of the top Ulta best sellers.
Pros
- Soft and fluffy bristles
- Easy to use
- Blends well
- Great design
- Affordable
Cons
- Feels bulky
17. Origins Clear Improvement Active Charcoal Mask To Clear Pores
If you are looking for some of the best face masks at Ulta beauty, then stop right here as we have found just the perfect one for you. This face mask acts like a clean-up crew for your face. It removes dirt, debris, and toxins from pores and refreshes skin.
Pros
- Cleanses thoroughly
- Improves skin texture
- Removes toxins
- Enhances complexion
- Gives a natural healthy glow
Cons
- Not suitable for dry or sensitive skin types
18. Ulta Eyeshadow Single
We have brought for you one of the best eyeshadow palettes at Ulta beauty. The Ulta Eyeshadow Singles comes as a single shade with a super creamy texture. Its strong pigmentation and unique shadow formula will give you a one of a kind experience.
Pros
- Silky smooth texture
- Easy to apply
- Blends easily
- Great color
- Paraben and mineral free
Cons
- Compact case is prone to breaking
19. Redken Color Extend Blondage Color Depositing Purple Shampoo
Here is the best purple shampoo Ulta beauty has in store. This color-depositing and protecting purple shampoo is specially formulated for blonde hair and is one of the top Ulta best sellers. It cleanses, protects, repairs, and strengthens hair from the core and will leave your blonde hair bright and shiny.
Pros
- Cleanses thoroughly
- Lathers well
- Great smell
- Makes hair shiny
- Improves hair health
Cons
- Can dry hair in some cases
20. NYX Professional Makeup Soft Matte Lip Cream
Give your lips a velvety smooth feel and a popping color with the NYX Professional Soft Matte Lip Cream. Its texture is so smooth that you will be surprised at its matte finish. Light on lips but heavy on pigmentation, this long-lasting matte lipstick is one of the top Ulta best sellers.
Pros
- Smooth and creamy texture
- Matte finish
- Highly pigmented
- Affordable
- Easy to apply
- Extremely comfortable wear
Cons
- Color of packaging does not match the actual color
- Transferable
- Not as long-lasting as marketed
21. It Cosmetics Your Skin But Better CC+ Cream With SPF 50+
CC Creams are the new fad and we have brought for you the best one that Ulta beauty has to offer. This CC+ Cream by IT Cosmetics gives the effects of multiple products into one. This cream works well as a full-coverage foundation, hydrating anti-aging serum, perfect primer, concealer, moisturizing day cream and a sunscreen with SPF 50+.
Pros
- Provides full coverage
- Hydrates skin
- Softens and smoothens skin
- Reduces appearance of wrinkles
- Minimizes pores
- Easy to apply
- Blends well
- Lightweight
Cons
- Expensive
- Doesn’t stay on
22. BareMinerals Blush
There is no doubt that you will find some of the most popular and best makeup at Ulta beauty. This blush is one such product. With one swipe you will get a pop of color on your cheeks that will brighten your face and make your skin look fresh, healthy and vibrant. This is one of our favorite Ulta best sellers that not only looks natural but also feels natural.
Pros
- Creamy texture
- Easy to apply
- Good pigmentation
- Blends easily
- Looks natural
- Doesn’t appear cakey
23. NYX Professional Makeup Butter Gloss
Here is another one of NYX Professional products. This Butter Gloss is one of the most popular Ulta best sellers. Add vibrant color to your lips with a gloss that is as smooth as butter. It will leave you with soft, smooth and kissable lips without the sticky feels.
Pros
- Lightweight formula
- Non sticky
- Sheer to medium coverage
- Moisturizes lips
- Wide range of shades available
Cons
- Transferable
- Not long-lasting
- Pigmentation is not so strong
24. Bare Minerals Warmth All-Over Face Color Bronzer
The Warmth All-Over Face Bronzer will give you a sun-kissed glow all year round. It infuses seamlessly with the skin to give a natural and healthy glow that will leave people envious. This preservative-free bronzer comes in the form of loose powder and can be used for many purposes.
Pros
- Easy to apply
- Blends easily
- Long-lasting
- Good pigmentation
- Gives healthy glow
- Suits all skin tones
25. Ardell Lash Demi Wispies 5 Pair Multipack
The Ardell Lash Demi Wispies are one of the top Ulta best sellers. The 5 pair multipack contains five pairs of lashes that will give your eye a dramatic transformation.
Pros
- Lightweight
- Easy to apply
- Looks natural
- Lasts a few applications
- Budget-friendly
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