6 Research Backed Reasons Reveal Why Women Wear Makeup
Sweta Mookerjee
Updated At 09 Jan 23
According to a global market research study, the beauty industry in now bigger than ever and is expected to reach $265 billion by the end of the year.
It’s so prevalent in our lives that researchers actually do makeup research and study its effects. Here are the top 6 proven results from various studies which explain why women wear makeup.
While a few of these reasons are definitely surprising, you will know the facts and the reaility behind why women wear makeup.
Top 6 Reasons Why Women Wear Makeup
1. Women wear makeup for themselves
Marketing research Giant Ipsos and beauty brand Sally Hansen answer this age-old question.
According to their research on makeup it has been found out that most women wear makeup simply because they like it, and not for anyone else. Women feel more confident after wearing makeup. The statistics are even more interesting.
A whopping 84% of the women found beauty to be empowering, 81% found great joy in doing their beauty routine themselves and 65% found pride in mastering a new beauty trick.
Now these are numbers we can all agree with.
2. Men find women with red Lips more attractive
A recent study where the approach of men in a bar was studied revealed the following.
Women in red lips seem to be more attractive than other women
It was found out that women in red lipstick were approached sooner than those who wore no lipstick, brown or pink lipstick.
3. Foundation adds symmetry to your face
Makeup research on skin foundations revealed the following result.
Foundation evens out the skin tone and somehow gives an impression of symmetry and thus good health.
The study showed that foundation made the most difference in female attractiveness after a group of men judged the attractiveness of women wearing different levels of cosmetic use, from none at all to complete makeup.
STORE LATINA BRASIL / PINTEREST
4. Makeup makes your eyes stand out
According to studies, women rate eye makeup as the top product to enhance facial attractiveness and appeal.
5. Makes you look healthier
Research about makeup also revealed that women who wear makeup look healthier, more confident. They are perceived to have have more potential and create favorable social perception.
6. Women with makeup perceived as more competent
A study by Harvard University and Boston University researchers on 268 participants showed that makeup can increase public view of a woman’s likability, competence and her trustworthiness.
Do you agree with the results of these studies? Tell us in the comments below!
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